Why attend

Why You Should Attend

• • A Pragmatic Approach

  Our name says it all. We provide practical, actionable training that can be implemented the day you get back to the office. We also provide templates and tools to support your new outside-in approach. All of which means, you can start making an impact on your business and your products immediately.

• • The De Facto Standard

  Our team has trained over 150,000 product management and marketing professionals at 8,000 companies on six continents (we’re waiting for your call Antarctica). We have created a growing international community of strategic product management and marketing professionals that are changing the way companies bring successful products to market.

• • Real-World Experience

  Our courses are developed and taught by individuals who have led the product management and marketing groups at many of today’s leading technology companies. Our instructors have all implemented the Pragmatic Institute Framework in their own careers. They don’t teach from theory. They teach from experience and with a clear passion for the material.

• • Satisfied Customers

  Over 90% of attendees rate the courses as essential or very useful to their careers, leaving the training with unbridled enthusiasm about their jobs and the impact they can have on their companies. Their enthusiasm and success is why 80% of our new business comes from word-of-mouth referral.